“Country Living UK is a lifestyle magazine for people who either live or dream of living in the Country. It offers a wealth of inspiration and practical advice on homes & decorating, seasonal food, crafts, fashion, health, rural affairs, nature and the environment.”
- The magazine has a readership of 776,000
- Readership is 73% female
- Median age of the reader is 53
I bought a copy of Country Living Magazine from Tesco, however it is a widely available magazine, available in most supermarkets and newsagents, including Waitrose, Sainsbury’s and WHSmith.
Browsing the magazine it is quite easy to get an idea of their target audience. It seems to appeal to those who are middle aged, fairly wealthy, homeowners, living in a rural area. However the magazine may also appeal to those who dream of living in the countryside.
On this page there is an feature for a ‘dream country home’ costing £550,950, which is not in most people’s price range. Although the word ‘dream’ would suggest that they’re not advertising it to their entire readership.
This page is promoting an event at the Chelsea Flower Show. The VIP ticket includes a flower arranging class with Sarah Raven, the lady I’m hoping to photograph. Her portrait is also included.
Here is an example of one of the adverts in the magazine. It’s advertising a ‘Daily youth restoring serum’, this type of advert is usually aimed at women between 35 and 55.